Category Archives: Recruitment Advertising

6 QUICK WINS FOR GETTING GREAT RESULTS WITH FACEBOOK VIDEOS

Guys, it happened. Facebook hit 2 billion users in late June. This unprecedented growth offers so much more opportunity to build connections, grow communities, and reach more and more people with your brand and messaging. This growth also provides you with a much larger audience for all your videos and a great chance to grow your business dramatically.

But, with all this growth also comes some serious challenges. Think about it. If Facebook announced 4 million advertisers in 2016, how many more have joined since then and how many will join–especially given the slew of new tools Facebook recently added on top of this new user milestone. More people means more marketing noise–which also means more advertisers bidding on the same users.

While it may already be a challenge to stand out from all the marketing noise polluting the Facebook feed, video is the best way to break through it and see great results. After all, 49% of consumers engage with branded social video on Facebook. Plus, marketers see that Facebook videos drive 89% more views, 86% more engagement, and 83% more purchases. As a small business or brand, you can’t afford to miss out on these big wins.

Facebook Video - phone Image

You created a great video and now you need results

Creating beautiful Facebook video is easy enough (Via AboutTheJob) but, we’ll be honest, getting great results is definitely the hard part. That’s why we put together this list of quick wins to help you get all those amazing results we keep quoting. You’ll be surprised at how much making small adjustments can help improve your Facebook videos performance over all.

  1. Invest in the first 3 seconds of your video

It’s common knowledge that all Facebook videos are, by default, set to autoplay. The autoplay helps capture the audience’s attention immediately and keep them watching and engaged. Plus, according to Facebook, 65% of people who watch the first three seconds of a video will watch for at least 10 seconds, and 45% will watch for 30 seconds.

A good way to track how long your specific audience actually watched your videos is to check the “Video Average Watch Time” metric in your Facebook Insights. It will show you the average time each of your videos is watched. You’ll likely notice that most view times do not exceed five seconds.

In order to ensure that your audience sees and watches your video from the very beginning until the end, you need to invest in the first three seconds of your video. You can do this by choosing footage that truly pops, adding a video title that teases the audience a bit, and jumping into your message immediately. Don’t waste time building a story. Keep your video, as a whole, short and simple and appeal to the emotions and natural curiosity of your already over-stimulated audience.

  1. Always use text

To amplify the important role that text can play in the success of your videos, consider the fact that 85% of Facebook videos are watched without sound. That’s a large percentage of viewers who simply stop, watch, and absorb all of the information visually only. They don’t need sound or noise to understand or make a decision about the brand.

Make sure your audience gets the most out of your video by adding some sort of text to your video from the very beginning. Whether it be in the form of subtitles (which disappear once the viewer turns the sound on), general captions, or text that brands your message coherently, you need some sort of text on your video to see better results.

  1. Focus on one important point only

Looking to make a super shareable video? Make it super simple by focusing on one easy to understand point. Think about it. If you’re video is easy to understand, viewers are more likely to share it as it’s easy for them to describe and share why they like it.

To help you focus on one point, before you actually create your video, think about your audience and ask what would make them share it? What will make them comment or like it? Then think about creating a video to achieve the some of the following goals:

  • To be simply social and entertaining or get a laugh
  • To express a feeling about a particular topic/speak for your them
  • To show off
  • To prove they were the first ones to find something

Just keep in mind, that videos sometimes take time (and a bit of a budget) to get massive numbers. All of the above tips will help it get a good start in the right direction, though. For example, we ran this video to advertise Promo back in March. It saw some nice engagement in the beginning which helped it grow to over 2 million views and about 1,000 shares today.

All of these ideas will help you choose one key focal point and create a short video that will get better results.

  1. Upload natively

Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites (like sharing a Vimeo link to your Facebook page). In a study, Facebook native videos had on average a 477% higher share rate and saw 109% more interaction when compared to shared YouTube links. Needless to say, native video works much better than sharing a video link on your page.

When it comes to getting great results for your Facebook videos, it’s super important to upload your video directly to Facebook itself. The platform recognizes it as a stand alone video and will generate more engagement for your page as opposed to getting “vanity engagement” as a shared link.

  1. Write Facebook-specific copy for your post

While you may be posting the same video to all of your social media accounts, remember to alter the text you use in the post to suit the outlet and audience. If you’re investing a lot of resources (time and money) and looking to get the most results on Facebook specifically, then use language on your post that speaks to Facebook audiences and suits the platform.

Here are a couple of things you can try to help improve your results with the copy for your post:

Ask a question: Questions are thought provoking and leave your audience looking to you to answer the question (or solve the problem).

Experiment with text length: On Facebook, you can use as much text as you like to share a story (Facebook allows for a very high character length in both posts and comments) or as little text as you like to keep it short and to the point. It all depends on what your audience likes. However, if you’re running the video in a paid campaign, keep the text short and simple so it looks best anywhere on the Facebook news feed. Also remember to add spaces between the lines of text to keep everything looking good and clean. (Check out the example below for some inspiration.)

Use the text or a quote from the video: This will likely pique the audience’s  interest and encourage them to keep watching to understand the full story and context.

Add an emoji: Emojis are huge and they work with audiences of every age. We could share with you some solid numbers on how well they work, but seriously, just add a few here and there and enjoy better results.

  1. Track your videos performance

Facebook wants you to use video and they want you to succeed. That’s why they give you tools, like Insights, to help you better understand how your videos perform. With this knowledge, you know what to continue doing and where to improve.

When it comes to your videos, there are a few great specific insights to watch and use, including:

Minutes viewed: This is the total number of minutes your video was watched, including replays and views less than three seconds.This number helps you understand how much people actually watch your videos and return to them. It helps you gauge your audience’s acceptance of your video content as a whole.

10 second views: The number of times your video was watched for at least 10 seconds, or nearly its total length, whichever happened first. This helps you know if your video worked well enough to keep your audience engaged longer than three seconds. The more videos with more 10 second views the better results over all. These views make it more likely that your audience took, or will take, some sort of action after watching.

Audience and engagement: This tab will help you see how many people you reached and how they interacted with or responded to your video, including reactions (likes, loves, laughs, and wows) and comments. Keep all of these numbers at the top of mind when you craft your next videos.

The more Facebook videos you make, the better results you’ll see

We know that, when it comes to video marketing, it’s a marathon not a sprint–it requires commitment and consistency, over time, to see those mind-blowing results. Keep that in mind, as well as all of these tips, as you go forward with your Facebook videos and start getting the quick wins which will help generate an even bigger impact over all.

 

 

 

Credit: Promo

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Staff shortages are pushing up pay

Office workers

The UK labour market is tightening, with employers finding it harder to recruit staff, according to a survey of employment agencies.

The survey says that pay rates for both permanent and temporary staff are rising quickly due to a continuing fall in the number of job applicants.

Last year’s Brexit vote is also driving some EU nationals home, making it harder to fill a wide variety of jobs.

Official figures have shown employment levels in the UK at record highs.

The monthly survey of employment agencies was carried out by market research firm Markit for the Recruitment and Employment Confederation (REC).

REC chief executive Kevin Green, said: “It’s clear that employers are having to work even harder to fill jobs as vacancies rise and candidate availability shrinks.

“The parts of the economy most reliant on European workers are under even more pressure as many EU workers return home.

“Employers are not just struggling to hire the brightest and the best but also people to fill roles such as chefs, drivers and warehouse workers,” he added.

‘Robust demand’

The survey, which has been going since 1997, looked at the experience in July of 400 UK recruitment and employment agencies.

It found that there was “robust demand” for staff with the number of applicants placed in permanent jobs, and also in temporary or contract jobs, growing at their fastest rates for more than two years.

Meanwhile, it said, the number of available candidates for both types of work fell markedly during the month.

The report’s suggestion that pay rates for permanent jobs are now rising as a result, and are at a 20-month high, will raise some eyebrows.

Official data from the Office for National Statistics has indicated that the growth of average weekly earnings across the UK has been slowing down.

Earnings are now only 1.8% higher than a year ago – the slowest rate of increase since late 2014 – which has contributed to a cut in real incomes because the rate of inflation has been higher.

Looking at its own survey results, the REC said some of its members had noted that employers were indeed offering higher pay rates to lure the right recruits.

“Permanent starting salaries rose across all monitored UK regions, with the steepest rate of inflation seen in the South of England,” the REC said.

“Temporary and contract staff hourly pay rates increased again in July.

“The rate of inflation softened slightly since June, but was still one of the strongest recorded for the past two years,” it added.


Is your company having problems recruiting staff? Let us help. Email ray@aboutthejob.co.uk with your equiry.

 

 

Credit: bbc.co.uk

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Advertise your vacancies. Promote your brand

Harpur Centre

The 3rd Bedford Jobs & Apprenticeship show will be taking place in just 8 weeks time on Saturday 9th September; Harpur Square, Bedford Town Centre.

Calling all ‘Bedfordshire’ based recruiters, employers and training providers..

Over half of available stands have now been booked up and we’re delighted with the variety of employers, training providers and industry sectors already being represented. But there’s still space for you…We want our event to be jam packed with exciting companies, careers, training courses and apprenticeships. Call 01234 328646 for more information.

Job seekers who attend will be spoiled for choice. We’re delighted to announce a number of first time exhibitors including our main sponsor 1st Choice Recruitment, Hart Learning & Development, The Marbrook Centre, The Royal Navy and Christchurch Group.

We’re also happy to welcome back previous exhibitors Bedford College, The Job Hub, Care Solutions Group, HMP Bedford and Bedford NHS Trust.

Attendance at last September’s event was estimated to be 1,800+. From the 30+ exhibitors on the day, 87% said the day was a big success for them, 79% said they would recruit directly from attending the event!

Why our job shows are different to traditional events

  1. We hold our event on a Saturday so the ‘highly desirable’ and ‘already employed’ job seekers can attend
  2. It’s not just about the job show on the day. All of our stand options include recruitment advertising across our multi media recruitment advertising platform so you can start (and will) receive applications ahead of the day, adding great value.
  3. Our event marketing is tailored to our exhibitors and their recruitment needs. Multiple messages to targeted audiences; We don’t just advertise one message “about an event that’s taking place”

To book your stand call our events team on 01234 328646 or email sales@moojobs.com.

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Bedford Jobs & Apprenticeship Show

Job Show FB Cover - v10

Thanks to our official partners 1st Choice Recruitment, HMP Bedford, The Jobs Hub and Bedford NHS Trust we’re back with a bang this September!

The 3rd Bedford Jobs & Apprenticeship show will be taking place on Saturday 9th September is Harpur Square, Bedford Town Centre.

There’s space for 34 employers (2 stand size options available) to promote their employer brand and range of job vacancies, apprenticeship and training course. Stands are currently being booked as we go to press and here’s a few of the names already signed up…

1st Choice Recruitment, Care Solutions Group, HMP Bedford, The Jobs Hub, Bedford NHS Trust, The Marbrook Centre and AboutTheJob.

Attendance at last September’s event was estimated to be 1,800+. From the 30+ exhibitors on the day, 87% said the day was a big success for them, 79% said they would recruit directly from attending the event!

Why our job shows are different to traditional events

  1. We hold our event on a Saturday so the ‘highly desirable’ and ‘already employed’ job seekers can attend
  2. It’s not just about the job show on the day. All of our stand options include recruitment advertising across our multi media recruitment advertising platform so you can start (and will) receive applications ahead of the day, adding great value.
  3. Our event marketing is tailored to our exhibitors and their recruitment needs. Multiple messages to targeted audiences; We don’t just advertise one message “about an event that’s taking place”

To book your stand call our events team on 01234 328646 or email sales@moojobs.com.

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Exhibit at Bedford’s No.1 Jobs & Apprenticeship Fair This April…

employer-targetted-ad-facebook

Moo and its official partners Bedford Borough Council, The Jobs Hub and Evolve Recruitment are hosting the 2nd Bedford Jobs and Apprenticeship Fair on Saturday 22nd April 2017 and we’d love you to be there!

Holding the event on a Saturday means we’re giving the ‘highly desirable’ and ‘already employed’ an opportunity to meet with prospective employers just like YOU; it’s the perfect solution for an area with such a low unemployment rate! Based on the location of our event, it also gives Local Employers and Agencies the opportunity to increase their employer branding in a busy ‘free footfall area’ at the same time.

DATE: 22nd April 2017 TIME: 1030-1530 LOCATION: Harpur Square, Bedford Town Centre 

Need more reasons to attend?

  • 58,000+ average Town Centre footfall on a Saturday
  • The event will be marketed to over 300,000 LOCAL People over an extensive 10 week campaign via Moojobs.com and it’s database of over 120k candidates, Local Academies and Colleges, Social Media and email marketing
  • You’ll get the chance to chat to potential candidates and employees in a professional but relaxed environment
  • 5,000+ expected attendance
  • You can advertise multiple vacancies in one go, ahead of the day via moo and JobG8.com
  • You can continue to advertise your vacancies a month after the event (via Moojobs.com) to top up candidate numbers
  • Attending job fairs is one of the best £ for £ exercises when recruiting

Don’t miss out on this amazing opportunity to meet prospective employees by booking your stand today. Call or email one of our events team on 01234 328646 or email sales@moojobs.com with your interest.

Here’s just a few companies who have already booked their stand…

  • Bedford Borough Council
  • Evolve Recruitment
  • Bedford College
  • Woburn Estates
  • Jobs Hub
  • Center Parcs
  • Home Instead
  • In Training
  • About The Job
  • Sporting Futures

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Recruitment Advertising – It’s a big game of battleships.

 

battleship-board-game-pieces

And we know how to win

Of all the ways to recruit, Recruitment Advertising is the option that locates itself on the ‘fine line’ of success and failure.

If you don’t show it the attention it demands, it’s easy money wasted. However, get it right and it’s by far the cheapest and most cost effective way to recruit.

Newspapers and nearly every job board in the market place rely on a good element of luck to generate applications, hence the lower cost banding’s associated with the service and the unusual acceptance that a ‘hit and miss approach’ is a fair solution to offer. It just reminds me of a big game of battleships.

If we take the ‘battleships’ analogy and work with it; what’s the one thing that can improve your chances of winning this game? How about if we used intelligence as a solution, as we do in the real world. To better understand the location of someone or something, we would naturally pile together the most up to date intelligence data based on the who, what and where method.

“Logic tells you that you’re more likely to hit your target if you have this information. Recruitment advertising is no different.”

The Job Board market is a saturated one but, when I set up Moo, I firmly believed (and still do) that if you’re a job board that can provide your customers with this valuable information, ahead of any campaign, you’ll win. I’m pleased to say it’s our main USP against like-minded competition and it’s why our success rate is almost double that of the average Job Board or Traditional Print platform.

As part of any campaign, our Account Managers take the time to understand your goals, and research the important things about your target audience; where they hang out online, what they’re being paid by your competition and what kind of employment package they would expect etc.

Moving on to the next stage our Account Managers then run a demo campaign which identifies a prospective ‘relevant’ audience to our clients job role; Information such as how many people specifically match in our CV database, the approximate targeted reach across social media (based on unique criteria) and where we feel the job advert is best placed to ensure it ‘lands in front of the right audience’. This element of the campaign is done via our partner network of job boards and by researching the online activity patterns of job seekers; better still, we relate this exercise to each individual industry sector.

Ultimately, our clients are left with a report which provides information on

  • Job advert copy,
  • Salary and employer package expectations,
  • A view of how the competition are going about the same task,
  • How many candidates we identify that match (across multiple platforms) and who will see the job
  • Where we feel the advert is best advertised
  • Application expectations

We’re the only job board that offers this service as part of any package and the only one you can truly trust to take good care of your recruitment budget and make it work for you.

Call our sales team today on 01234 328646 or email sales@moojobs.com – We’re ready and waiting to help!

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Bedford Jobs & Apprenticeship Fair Exhibitor Line Up

exhibitor-line-up

Moo can confirm that the following employers and organisations will be exhibiting at the Bedford Jobs & Apprenticeship Fair tomorrow.

  • Central Bedfordshire Council
  • Center Parcs
  • Ace Security
  • Dial House Care
  • Barnfield College
  • RM Medics
  • Evolve Recruitment
  • Champneys Health Spa
  • Fusion Events
  • The Jobs Hub
  • Salvete Care
  • Bedford Borough Council
  • Cranfield University
  • AK Aviation
  • Amegreen
  • Hired and Happy
  • East Of England Ambulance Service
  • Bedfordshire Schools Training Group
  • Bedford College
  • Wren Kitchens
  • 3aaa
  • Banana Moon Day Nursery
  • Consensus
  • Verifile
  • Kuehne + Nagel
  • Babington College
  • YMCA Bedfordshire
  • Beford NHS Trust
  • Wyboston Lakes

The line up represents nearly all the current industry sectors in the local market so there’s sure to be something for everyone!

The event is taking place under a marquee in Harpur Square, Bedford Town Centre. Doors open at 1030 and close at 4pm.

Which employer will you be popping in to meet with?

We look forward to seeing you there!

Official Sponsors of the Bedford Jobs & Apprenticeship Fair 2016

Sponsor Strip July 16

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